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ALL EYES ON TOMORROW – THE NEW FRAMES ARE HERE!

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NEW IN – New models, new colors, new material! We start the spring with the next generation of sunglasses and glasses. All Eyes on Tomorrow is the motto – but why?

We don’t want to be the typical watch brand or eyewear brand. Nor just any backpack brand. No. We at Kapten & Son offer you your EVERYDAY COMPANION. For every occasion and for every Kapten. And that’s how we want our new frames to become your daily companions. The piece that you can’t put down and that accompanies you every step of the way. So we had to create something that will be a faithful companion not only today, but for a long time to come.

FRAMES FOR TODAY THAT HAVE THE FUTURE IN MIND 

The Collection is our next step towards a more sustainable future. Because what we decide today becomes a part of tomorrow, so we want to start our first step now.

THE MATERIAL

And it all starts with the material: As you may know, our eyewear frames are mostly made of acetate. It consists of 70% cellulose and is therefore already more sustainable than conventional glasses made of plastic. 3% are made up of processed color pigments, depending on the coloring of your glasses. And the remaining 27% is diethyl phthalate, a plasticizer that makes the material more supple and flexible. The disadvantage of this substance is that its production is based on petroleum. That is not very climate-friendly. So it was clear to us that it was time to take the next step!

So a large part of our sunglasses collection now consists of triacitin. A compound made from renewable raw materials such as acetic acid and glucose, which is safe for nature and humans. So the bio-acetate we use is 97% renewable resources and 100% mineral oil free. For us, a huge success in terms of sustainability!

THE FRAMES 

Now we come to the really exciting news: the new frames! You can expect eight exciting new models for the upcoming summer season. Enough choice to enjoy the coming sunshine hours to the fullest!

On the one hand we have the Manila – with its square design it makes a striking variation to our ever-popular Marais. The special design with the honeycomb rim makes it an it-piece for all sun lovers.

Manila Toffee Tortoise Brown
Manila All Black
Manila Tortoise Brown

Then there’s the Lisbon: classic elegance combined with modern cool. The fully rectangular bio-acetate frame combines an iconic oversized shape with a dash of Carl Frederiksen from the Disney movie “UP”. Who can say no to this must-have?

Lisbon All Black
Lisbon Tortoise Brown

Another model in the new collection is the Nairobi. The feminine oversized frame with a hint of 80s office vibe makes these glasses a sunglass highlight. Playful and elegant at the same time – the perfect combination!

Nairobi Crystal Tortoise Brown
Nairobi All Black
Nairobi Transparent Hazel Brown

Also in the mix is the Prague – our sweet spot between Maui and Paris. In a light cat-eye shape, the glasses are extravagant and stylish. Perfect for all those who like to stand out.

Prague All Black
Prague Amber Tortoise Black
Prague Sand Tortoise Black

The icing on the cake from the collection: the Sydney. With its edgy design, it playfully creates an edgy look. If you’re looking for an eye-catcher for your glasses collection, you’re sure to find it with these cat-eye glasses!

Tallin: the 80s icon among our new sunglasses. Here, classic elegance meets modern finesse. The large, square frame makes the glasses a special feature and enhances any outfit.

Tallinn Umber Tortoise Brown
Tallinn Transparent Hazel Brown

A model with recognition value – the Vienna is the feminine alternative to our London. The classic design is rounded off with a soft and discreet cat-eye look and makes the glasses a trend-safe everyday companion.

And lastly, we have the Zurich. An ultra-thin acetate-stainless steel combination that makes the double nose bridge hip again. With this model, we have reinterpreted the popular style of aviator glasses! For those who are looking for an individual look.

Zurich Transparent Hazel Brown
Zurich All Black

As if that wasn’t enough, you’re also spoiled when it comes to the model colors! New in the selection are Transparent Hazel, Toffee Tortoise and the Caramel Collection, a warm brown that will have you dreaming of summer. All of our eyewear models are available not only as sunglasses, but also as regular frames for your computer or prescription glasses!

With these many updates, we hope to kickstart your weekend and hope that your new favorite was also included!

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NEW YEAR, NEW YOU – YOUR PERFECT START INTO THE YEAR!

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A new year is upon us again and certainly 2021 has not passed us by without a trace – it has brought us many ups & downs that we will not forget. That’s exactly why many people take the turn of the year as an opportunity to close the books and start the coming year with a new drive. Even if 2022 cannot magically bring a new beginning for everything that has happened so far, it is still worthwhile to take advantage of the fresh air of new year’s beginning and to start with courage, new ideas and new goals.

Among the classics of resolutions are things like quitting smoking, giving up alcohol or sugar, doing more sports or losing weight. Of course, these are certainly not bad goals and worth a try. But despite the good intentions, many fail every year to achieve their own resolutions – How can that be? With this blog post, we want to give you a little advice on how to make your resolutions work.

FIRST OF ALL, WHY DO SO MANY GOOD RESOLUTIONS QUICKLY FALL INTO OBLIVION?

Well, we think it’s the bad timing! New goals and clear aspirations are both commendable and important for our personal development, but the turn of the year comes with a lot of pressure. Everyone we meet talks about “New Year – New Me” and so we too think we should make big resolutions. Usually, the list then becomes longer than actually planned and you think of more and more potentials for self-optimization. But the new resolutions lack an intrinsic will. By this we don’t mean that you don’t honestly want to achieve your goals or that you don’t really want to get rid of a bad habit. Rather, we are saying that the turn of the year is being pushed forward to deal with the things you want to change. However, if there was really a strong will to change these things, the decision would be made regardless of a certain date. So maybe you lack the necessary commitment to implement all your goals immediately in January. This usually leads to the fact that all resolutions are forgotten in spring at the latest.

OKAY, NOW WE KNOW WHY WE MIGHT FAIL, BUT WHAT IS THE CONSEQUENCE?

Well, for one thing, it helps to ask yourself in advance: what am i taking away from last year? What have I learned? What touched me? What changed me? What do I want to do differently in 2022? This way you can link your goals to something you experienced and make them clearer, more appropriate, more personal and easier for you to achieve.

  1. Also, self-acceptance is key. If you approach yourself with goodwill and look at what you’ve already accomplished, you’ll be more motivated to look at the goals ahead of you. It’s okay not to accomplish it all at once. To stay motivated, you can also keep a small diary, recording your daily achievements.
  1. Dividing your goal into several small subgoals is also helpful, it makes the mountain you have to overcome appear less intimidating. Maybe you want to try getting up at the first alarm instead of always getting up at 5:00 am. Or if your goal is to get more movement in your daily life, you don’t have to run to the gym every day. Sometimes a short walk in the evening is enough to integrate a small sports unit into your daily routine.
  1. Our brain can’ t take no for an answer – a classic example of this is: Don’t think of a pink elephant. What are you thinking about now? Exactly. The pink elephant. So, try not to frame your goals as prohibitions or refrains. Instead, turn the tables. You want to give up sugar, then rephrase your resolution as “I want to cook all my own meals with healthy foods.”

As we said, we believe in always setting new goals and challenges, but maybe with a little less pressure and a little more realism, we’ll achieve twice as many of them. And remember, the year has 12 months, so there’s plenty of time to implement all your resolutions. But maybe not in the first month of the year.

Finally, we have a little surprise for you! Today we start our Winter Sale – from 07 to 17 January there will be up to -50% off selected products, including many sunglasses, watches and backpacks. In case you didn’t find what you were looking for under the Christmas tree, now is your time to treat yourself!

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